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Three Software Tools To Keep Hair Salon Clients Coming Back For More

Posted by on Jul 9, 2015 in Uncategorized | Comments Off on Three Software Tools To Keep Hair Salon Clients Coming Back For More

If you operate a hair salon, you recognize the importance of providing a pleasant and convenient experience for your clients. Everything from ease of appointment setting to online communication can improve customer satisfaction and attract new clients to your business. The following software tools may help you achieve success and ensure your clients return time and again: 1. Online Appointment Scheduling In this modern world of computer technology and busy lifestyles, most hair salon customers appreciate a convenient way to book their appointments. A good software program for a hair salon business will include online booking management. This integrated software tool will allow clients to schedule their appointments online by viewing a list of available dates and times. After making an appointment, the client will receive text or email confirmation. As another advantage, online booking will prevent accidental over-booking or appointments that may overlap because of an oversight on the employee’s part. Customers do not want to hear their appointments have been canceled due to employee error. Having online booking capablity that prevents such mishaps is invaluable for business. 2. Efficient Point of Sale (POS) Software Management Spending time in the hair salon should be a relaxing experience for clients and stress free for employees. When the sale can be closed quickly and efficiently, the client can leave the salon in a timely manner and get on with their busy lifestyle. A Point-of-Sale (POS) program can ensure your cash register optimizes your sales by managing promotions and applying discounts automatically when clients are ready to pay. This takes the guess work out so your clients may leave the salon feeling as refreshed as they look. In most cases, the POS software is integrated with the rest of the system. As salon clients check out, details of their appointment, such as the services rendered, will be shown on the screen. The appointment will move from the appointment book to the POS book. Additionally, a Point of Sale tool will allow you to make changes easily to reflect additional services rendered. For example, if the client was scheduled for a hair cut only, then upgraded to a single process color job, the POS software tool will allow you to make the change easily with one or two clicks on the screen. Discounts can easily be chosen from a drop down menu as well. A speedy and effortless check out is important to customers who’ve already spent much of their time at the salon. 3. Marketing Tools Many hair and beauty salons offer customer loyalty programs. As an incentive for attracting clients, consider a software program with marketing tool integration. This will allow you to easily promote your loyalty program and other offers. Automated marketing allows you to stay in contact with existing clients and inform them of upcoming hair events and specials. You do this through text and email messages after setting up your options through an easy to follow menu. This “set and forget” option makes it easy to market your business without having to remember the details. Another marketing tool option is the inclusion of a link that directs clients to your online booking schedule so they may take advantage of the promotion or event. This may be more effective than email reminders encouraging clients to phone the salon...

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Salon Technology Is Advancing: Is Your Salon Keeping Up?

Posted by on Jan 28, 2015 in Uncategorized | 0 comments

As a salon owner or manager, you have likely seen many clients who come into your salon asking for advice on changing their hair when they have been “stuck in a rut” with the same hairstyle for too long. Make sure you don’t make a similar mistake of being stuck in a rut by having your stylists use the same old technology and keeping the same old equipment for too long. Remember that, just like those clients, there may be nothing wrong with what you are currently using, but there may also be something wonderful waiting for you when you make a much-needed change, through a company like Wholesale Salon Equipment. Take note of the following new haircare technology that you don’t want to miss out on. 1. Infrared Technology Advances are being made in styling hair and processing haircolor, and one method relies on infrared technology. This technology has been integrated into hair dryers and special color-processing lamps that dry hair faster and help process color faster with less damage.  Infrared hair-dryers look like traditional, hand-held hair dryers, but they dry hair twice as fast while blowing cool air. Since they do not subject hair to heat, they leave clients’ hair much healthier after blowouts. Infrared hair color processors use similar technology to speed up color processing, but most instead resemble bonnet-style hair dryers that clients sit underneath. The bonnet style helps to spread infrared rays more evenly, so color can process quickly without the damage of heat color-processing. Other infrared color-processing units come in various designs that target hair while a client is relaxing in a chair.  2. Salon Software Whether you use a basic POS system or you still schedule appointments on paper, there is new salon software that allows you to schedule appointments, cash out customers, and condense and streamline all of the information you keep in your salon with just one program.  With new software systems, you can record inventory, so you always know exactly what to order and when. You can also keep a detailed record of every client, so their stylist can just take a glance to see when they had their last service and the exact service they had. Color formulas and cutting techniques used can be recorded to make sure any new stylist the client sees will know exactly what has been used on them in the past.  The right software makes things easier for your receptionist, stylists, and you. And, in the end, it leads to happier customers.  3. Lighting If you began your salon on a shoestring start-up budget, then you likely installed the most affordable lighting you could find. While that lighting still may work, it may not be as energy efficient and flattering as it could be. It could even be heating your salon in the summer, contributing to sky-high cooling bills.  The ideal salon lighting consists of overhead halogen lights and eye-level incandescent bulbs. This combination can allow the stylist to see the true color of clients’ hair from above while keeping the lighting in the clients’ line of vision soothing and flattering.  In the end, the correct lighting helps stylists color hair correctly and helps customers relax in the chair. Flattering lighting also ensures that customers leave the salon feeling beautiful, which is your goal, after...

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